Della Femina, Travisano & Partners' sister agency in Hong Kong has just gotten much bigger.

Jerry Della Femina and his partners were acquired by Britain's WCRS Group, which also owns the Ball Partnership, basically a collection of six agencies in the Pacific Basin that has an office in Hong Kong.

Well, WCRS has recently acquired Synergie Communications in Hong Kong. Synergie, a 15-year-old agency with $89 million in billings and good connections in China, will be merged into the Ball office and Ball will be the surviving name.

WCRS reports that it is paying $17.9 million down and as much as $17.2 million more based on performance over five years.

By: admin


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