NEW YORK–D’Arcy Masius Benton Benton & Bowles Inc. (DMB&B), the worldwide communications company Thursday announced the appointment of Arthur Selkowitz, 51, as president of its Asia-Pacific operating region, DMB&B/Asia-Pacific.

The appointment is effective immediately. Selkowitz assumes these duties from John C. Ferries who continues as president of DMB&B/Americas and maintains overall responsibility for the agency’s worldwide public relations subsidiary Manning, Selvage & Lee.

In 1994, DMB&B/Asia-Pacific and Americas achieved a combined 51% increase in revenue over the prior year, a rate expected to continue in 1995 and beyond. As a result of this combined growth and burgeoning potential, more focused senior management attention is being allocated to each region as demonstrated by the Selkowitz appointment.

“Clearly, there is extraordinary opportunity for our agency in both the Asia-Pacific and Americas regions at this time,” said Roy Bostock, chairman and CEO of DMB&B Inc. “Our clients are expanding rapidly there and we have built strong networks in both regions to capitalize on the opportunity. Furthermore, each network is led by flagship agencies in the largest countries, China and Brazil.”

Since rejoining DMB&B in June 1990 as executive vice president following its 1989 acquisition of the ad agency Penchina, Selkowitz which he co-founded seven years earlier, Selkowitz has led DMB&B’s global efforts on its Procter & Gamble business as worldwide account director. He will continue his worldwide management responsibilities on that account in addition to continuing as a member of the board of directors for DMB&B Inc., and joining the agency’s executive committee.

“Arty’s very significant contributions to our growth on P&G globally demonstrates the leadership that can bring our Asia-Pacific business to its next generation of growth,” said Bostock. John Ferries, a member of DMB&B’s board of directors and executive committee, joined DMB&B in 1963. He has held responsibilities in every region and at virtually every level of the company, including eight years running DMB&B/Europe while living in Brussels.

Since 1991, he has maintained the dual titles of president, DMB&B/Asia-Pacific and DMB&B/Americas.

“John’s efforts over the past four years, successfully managing and growing our operations in these two very fast growing regions are truly extraordinary. Both regions should benefit from this move,” said Bostock. “We have terrific momentum today in Asia-Pacific and enormous opportunities ahead of us,” said Arthur Selkowitz. “Our goal now is to leverage these opportunities by bringing startling innovative ideas to our clients and prospects to help build their businesses.”

Selkowitz first joined Benton & Bowles in 1971 where, for eleven years, he held various positions in account management. DMB&B/Asia-Pacific has offices in 14 countries, including China, India, Australia, Japan and Korea. The agency’s Americas region, which includes the Hispanic market within the U.S., is comprised of 16 offices in 14 countries.

DMB&B Inc. is one of the world’s leading full-service communications companies with 1994 billings of $5.3 billion. Its more than 6,400 employees serve clients in 141 offices in 63 countries.

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