Euro RSCG(灵智) has named former MindShare senior executive David Morgan as managing director of its Hong Kong operation.

The appointment of a non-Chinese, non-French, non-mainstream agency operative has raised eyebrows, but the 35-year-old Mr Morgan comes with a strong management track record from his days at MindShare, where he played a leading role in setting up the media specialist's operations in Hong Kong and Japan.

Asked about the transition from a media specialist to running a mainstream agency, Mr Morgan said he "may have been a media cross-in-a-box person" before, but his role at MindShare was actually more about management than being a media exponent.

The early seeds for Mr Morgan's move were sown when MindShare struck a deal with Euro RSCG to handle its media planning and buying under the offshoot Motivator.

David Morgan had been with MindShare since its inception in 1997, and has also worked with JWT in London and Shanghai, Carat and Leo Burnett. He takes over from Euro's former managing director Kitty Lun, who left the agency to join dotcom company Miclub.com.

David Morgan told MEDIA there was "a growing sense of anticipation and a buzz" developing at Euro RSCG and there was "a real opportunity to take the agency back to the dizzier heights of a few years ago."

By: admin


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