Chanel (香奈儿) has chosen The Media Edge to handle its $150m (£103m) consolidated global media planning and buying account.

The Media Edge picked up Chanel's $30m (£21m) US account last year and won the £6m UK business in January.

(In this Jan., Chanel had moved its £6m UK advertising business out of D’Arcy and MediaVest and into Young & Rubicam and its media arm The Media Edge.)

The move means the Media Edge will handle Chanel's media in 24 countries and the bulk of the new business will be in Europe.

Chanel's creative account is handled by Young & Rubicam, the Media Edge's sister company.

By: admin


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