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Y2000- Leo Burnett(李奥贝纳) has promoted Eddie Booth(宝向杰) and Dennis Wong(王继兴) in its Greater China operations. 

Mr Booth is now chairman/ ECD, while Mr Wong takes up the CEO position. They were previously ECD and MD respectively. 

The promotions are part of a client-driven restructuring of the agency's Greater China operations, which includes appointing MDs to head up individual offices on the mainland. The biggest factor is that many companies realise they can no longer run China businesses from Hong Kong, because competition is too fierce. 

"There has been a massive shift of business from Hong Kong to China recently. For example, part of the P&G account is now serviced out of Guangzhou while all of the work for Coca-Cola China is handled out of Shanghai," Mr Booth told MEDIA. 

The restructuring is also due to significant new account wins over the past year, including Wrigley's and Prudential. 
 

By: admin


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