Ian Batey has relinquished the day-to-day running of the Batey Group(百帝广告) to what he called a "second generation" of leaders.

However, Mr Batey – best-known for creating the hugely-successful Singapore Girl icon for Singapore Airlines, and who has led the agency for some 30 years – will remain as chairman of the board to oversee macro issues and major accounts such as Singapore Airlines and StarHub.

From this month, the "second generation" of leaders who have been empowered to drive the organistion include group chief executive officer Rod Pullen, group deputy chairman George Chan and the agency's Singapore chairman Rick Scott-Blackhall.

By: admin


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