CHINA- McCann-Erickson(麦肯) has formally promoted Mr T.H. Peng(彭德湘) to chief executive officer and area director of Greater China – China, Hong Kong and Taiwan.

Mr Peng, most recently the president of McCann-Erickson Taiwan, takes over from Mr Joop Broeren, who recently departed for Europe to take up a posting within the McCann network there.

Mr Peng is to manage offices in Taiwan, Hong Kong, Beijing, Guangzhou and Shanghai, including policy-making, business operations, management, account management and creative work.

Mr Peng, meanwhile, confirmed that McCann-Erickson Guangming Guangzhou deputy managing director Mr Superman Cheng had recently resigned of his own accord. Cheng has been replaced by Wendy Tseng(曾郁雯) who has worked at McCann-Erickson Taiwan for some years now.

Peng said he would allocate half of his time in Hong Kong and the other half in China.

In addition, McCann-Erickson Communications Group Taiwan CEO Eliot Lin(林佳诚) will head up McCann Taiwan.

Mr Peng added McCann-Erickson plans to set up McCann Relationship Marketing, Future Band, McCann-Erickson Healthcare and Online Solution in Taiwan, as well as McCann Relationship Marketing in Shanghai.

By: admin


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