Singapore's advertising scene has undergone a major shake-up involving three of its most high profile ad men – Ian Batey, Addison James and Christopher Foo.

Ian Batey, co-founder and shareholder of The Batey Group, is leaving Singapore at the end of March to live overseas.

He will only be in Singapore one week every three months to check on local management and advise on strategic issues involving Singapore Airlines and the Singapore Tourism Board.

Recently, Ian Batey has moved away from the day-to-day running of the agency, by delegating management responsibility. He has also sold equity in Batey to WPP.

Meanwhile, Batey MD, Addison James, has left suddenly to become CEO of Lowe Lintas & Partners replacing Mr Foo, who is pursuing business opportunities outside of advertising.

Mr James' departure has also sparked a management restructuring at Batey's Singapore office.

Jon Collins retains his position as chief operating officer of Batey's overseas operations but becomes chairman, replacing Rick Scott-Blackhall, now a strategist on SIA.

Nick Marrett moves from deputy MD to COO of the Singapore office. Rather than appoint a new MD, five senior executives are sharing management responsibility.

Mr Collins said: "If one of the five does exceptionally well this year then the person will become chief executive."

By: admin


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