SHANGHAI: MindShare has promoted Chris Walton(华可风), its regional business director, as the chief executive officer for China, taking over from Leo Wong(黄承发), who has left the agency.

Walton has moved into his Shanghai-based position with immediate effect, with a remit to oversee MindShare's offices in Shanghai, Beijing and Guangzhou.

Wong is one of the more high profile industry practitioners to break away from a multinational agency to establish his own business.

He has about 15 years' experience in media, three of which were spent at MindShare. "It is time for me to start my own business and I have been planning this moment for half-a-year," he said.

Wong's new media-buying company in Shanghai is aiming to provide media buying services to both local and international clients.

He plans to open branch offices in Beijing and Guangzhou next. "Because adspend in China is growing at double-digit rates and the fact that it will continue to in the near future, there is plenty of room for people like us," he said.

Wong also predicted that after China formally becomes a member of the World Trade Organisation, a significant number of local and international clients will increase their advertising budgets.



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