BEIJING – The Ogilvy Group has launched its direct marketing arm OgilvyOne in mainland China.

TB Song, chairman for Ogilvy in greater China, said OgilvyOne would offer specialised services through internet technologies and customer relationship management to benefit clients in the banking, financial services, insurance, airline, travel and retail sales sectors.

The announcement was made at the group’s worldwide board meeting, held in China for the first time since Ogilvy’s launch there 15 years ago.

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