GLOBAL- Communications giant WPP Group has set up a holding company for its extensive media interests, which are said to account for USdollars 26 billion in global billings, 20 per cent of this in Asia-Pacific.

New company GME groups WPP brands such as MindShare, Motivator, Maximise, Media Plus in Taiwan and The Media Edge, which it gained with the acquisition of Young & Rubicam.

The move follows its set up of Kantar to group its research agency interests.



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