GLOBAL- Communications giant WPP Group has set up a holding company for its extensive media interests, which are said to account for USdollars 26 billion in global billings, 20 per cent of this in Asia-Pacific.

New company GME groups WPP brands such as MindShare, Motivator, Maximise, Media Plus in Taiwan and The Media Edge, which it gained with the acquisition of Young & Rubicam.

The move follows its set up of Kantar to group its research agency interests.

By: MBSTAFF


还没有评论呢。

这篇文章上的评论的RSS feed

抱歉,评论已关闭。

© 2006-2019 Madisonboom.com | 京ICP备16010340号