Zenith Media has poached Carat regional director Alex Abplanalp to head the agency's China operations as managing director.

Alex Abplanalp – who worked at Zenith for about three years before moving to Carat in early 1999 – was part of the key regional management team responsible for Carat's expansion across the region over the past three years.

Earlier this year, he was seconded from Tokyo to lead the agency's successful Philips' pitch.

However, Abplanalp won't start at Zenith until January next year because of contractual obligations. Abplanalp will be based in Zenith's Shanghai office. 

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