GLOBAL- Adidas has replaced  Leagas Delaney with TBWA as its global agency of record. TBWA’s Asia-Pacific chairman Keith Smith said the US$70 million account win followed a credentials presentation, in which all regional offices participated.

The appointment includes Dutch creative agency, 180, working together with TBWA to capitalise on global capabilities. But Smith said: “Asia will be doing a fair amount of locally-produced creative.

Adidas previously used a roster of seven agencies in Asia. OMD and Carat will continue to handle the media brief.

By: admin


这篇文章上的评论的RSS feed


© 2006-2019 | 京ICP备16010340号