BEIJING – Ogilvy & Mather has named Shenan Chuang(庄淑芬) to the new role of chairman of the Ogilvy Group Beijing, as the company aims to capitalise on changes in the Chinese market, following the country’s entry into the World Trade Organisation.

Ogilvy’s parent company WPP Group has been expanding its operations in China, most recently taking a 25% stake in the agency Shanghai Advertising, which signed a joint-venture agreement with Ogilvy & Mather in 1991. The deal made WPP, headed by Sir Martin Sorrell, the first western company to buy into a Chinese ad agency, a move made possible by China joining the WTO earlier this year.

Chuang was previously chairman of the Ogilvy Group Taiwan. Her role there is to be taken by Joseph Pai, in addition to his role as chairman of Ogilvy PR in Taiwan.

Chaung moves from Taipei to Beijing in March next year, and is tasked with expanding Ogilvy’s client base and attracting talent.

She reports to TB Song, chairman of Ogilvy & Mather Greater China. Song said: “After WTO, the Greater China market is more and more open to international firms than the past. We have seen a lot of movement and changes happening around the region.

“We want to reinforce our senior management team by expanding the roles of several senior management members across the Greater China sub-region.”

Greater China covers the mainland China market, as well as Hong Kong and Taiwan.

Chaung has been with Ogilvy for nearly 20 years. She co-founded Ogilvy & Mather Advertising in Taipei in 1985. The Ogilvy Group now includes Ogilvy & Mather advertising, Ogilvy PR, OgilvyOne, Teledirect and the branding consultancy Enterprise IG. In Taiwan, it had billings of $179.4m (£113m) during 1999.

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