BEIJING – Derek Kwok(郭志明) has returned to ZenithMedia(实力媒体) as the Beijing office’s vice-president just months after leaving the media agency to work for Hong Kong newspaper group Sing Tao in Shanghai.

Kwok, who had been with the agency since its launch in China seven years ago until his departure late last year, said he decided to rejoin the agency because “I was not able to fulfill my original expectation after joining Sing Tao”.

He added: “And as Quinn Taw, general manager of the Beijing office, had left to join MindShare, Lee Li (Zenith Beijing chief executive officer and general manager) and Alex Abplanalp (Zenith China managing director) kept trying to persuade me to rejoin. That’s why I made the quick decision to return to the agency.”

Kwok’s responsibility is to manage the Beijing office as well as to handle the public relations and marketing divisions, which was set up about two years ago with the mandate of maintaining strong relations with the agency’s existing and potential clients.



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