SHANGHAI: MindShare(传立媒体) China has launched BroadMind, a programme syndication operation, which will service advertisers by assessing and advising on promotion and sales solutions for their business.

“There are a plethora of opportunities in the area of P&S within the China market,” said Simon Woodward, national buying and implementation director for MindShare China. According to Woodward, BroadMind’s key role will be to bring together the programmer, the advertiser and the television station.

“Essentially, what we will be doing is giving hot, new programmes in return for air time,” added Woodward.

“As an independent specialist, able to trade with all entities and partners, BroadMind will deliver integrated media solutions to clients in the marketplace,” he added.

Woodward said that there was no shortage of programmes to tap for both advertisers and television stations.

“China has over 2,500 television channels. There are also an increasing number of local production houses developing new programmes and new ideas. I have all sorts of companies coming to me with all kinds of pitches for new shows and programmes, but are all predominantly Chinese/local shows.”

Hubert Li, formerly of Star and Channel V will run the new operation. He brings more than 12 years of experience working in both Hong Kong and China to his new role.

Said Woodward: “Hubert has done a lot of programme syndication and understands the media process and client needs.” Li will report directly to Woodward and also work closely with BroadMind Asia’s managing director, Dominique Ullmann.

BroadMind will operate as a sub-division of MindShare China, delivering P&S opportunities in conjunction with traditional media placement for MindShare clients, including Maximize, Unilever, Shanghai Volkswagen, ICI, Kodak, Pepsi and Tricom.



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