SHANGHAI- OMD(浩腾媒体) Asia Pacific has appointed Elaine Ip (叶丽莲) as Managing Director of operations in China effective on April 1, 2004. Ms. Ip will be based in Shanghai and will oversee OMD operations in China across three offices in Beijing, Shanghai and Guangzhou. OMD’s major clients in China include McDonald’s Siemens, FedEx, VISA and Richemont.

Ms Ip is a highly experienced China advertising executive having previously run the Saatchi & Saatchi office in Guangzhou for four years. During her tenure, she attracted major new clients such as Guangzhou Confectionary, Robust, Midea(美的电器), TCL and Samsung. She has also worked with Saatchi and Leo Burnett in Hong Kong as well as with George Pattison Bates in Sydney.

Ms Ip commented “This is a very exciting time to be joining OMD in China. I am really looking forward working with to one of the market’s leading media specialists”.

Maggie Choi(蔡志芬), Managing Director of OMD Greater China said, “We are very fortunate to have scooped someone as dynamic and energetic as Elaine. Our China operation grew by over 50% in billing last year and I have no doubt that with Elaine we’ll rapidly build on this momentum”.

Ms Ip will replace Rob Fitzgerald who is leaving OMD at the end of March 2004.



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