London- Tony Wright was today named Worldwide CEO and President of Lowe & Partners Worldwide.

Mr. Wright, 43, is among the advertising industry’s most distinguished practitioners. He joins Lowe from Ogilvy & Mather, where he had been Worldwide Chief Strategy Officer, charged with leading the strategic process for key multinational clients, as well as for global new business development.

He assumes his new responsibilities from Jerry Judge, the agency’s current CEO. Judge will continue as CEO of The Partnership division of Interpublic, which encompasses a number of agency brands.

According to David Bell, CEO and President of Interpublic: “Back in mid-2001, Jerry signed on to do a four-year job at Lowe and help us address a number of issues at the company. He has been successful in putting together a management team that will help build a more powerful agency. As is usual in the course of business, we had put together a succession plan at Lowe. We’re convinced we have found the right leader for Lowe now, which is why we’ve decided to accelerate management transition at the agency. Jerry respects that decision.”

Mr. Judge added: “After having overseen one of the biggest mergers in advertising history between Lowe and APL, I am proud of the steps we have taken to futurize the agency. I am also proud of our strong new business record this year. I will be working with David to ensure a smooth transition through the end of 2004.”

By: admin


这篇文章上的评论的RSS feed


© 2006-2019 | 京ICP备16010340号