HONG KONG: Aegis Media has hired Roger Winter to spearhead the regional development of its second media agency brand, Vizeum Connections(伟视捷).

Winter will remain with Gravitas, a network of marketing veterans launched earlier this year, of which he is a founding partner.

He will be based in Vizeum's regional HQ in Hong Kong, reporting to Aegis Media Asia-Pacific CEO David Liu.

Vizeum's regional profile is low, with two national offices in Beijing and Taiwan, but Liu said a number of acquisition targets have been identified.

Winter, former regional director for Bozell Worldwide, has been charged with setting up Vizeum in most of the region's major markets within 24 months.

The network will use tools developed by its operations in Europe.

Vizeum handles conflict accounts in Asia for Aegis' Carat brand and is pitching for Asia-Pacific Breweries' media in China, where Carat stewards the rival Budweiser brand.

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