GLOBAL – The J. Walter Thompson Company today announces the worldwide roll-out of its strategic customer relationship marketing operation,rmg:connect.

The network will be managed by Philip Greenfield, currently CEO of OgilvyOne (Europe, Middle East, Africa) EMEA who will re-locate to New York. It will offer direct marketing, interactive and promotional services for JWT clients in the burgeoning CRM market.

rmg:connect was first launched by JWT in February 2002 in the Europe, Middle East and Africa region under the

leadership of Nelly Andersen. In less than three years, the network has established offices in eight key markets and works for existing and new clients including Shell, Vodafone, HSBC, Pfizer, Unilever, DTC (the Diamond Trading Company), Nestle, and Smart. The worldwide roll-out capitalises on this successful model.

JWT’s existing North American CRM operation, connect@jwt, will be incorporated into rmg:connect. connect@jwt offers CRM solutions to clients including US Marine Corps, HSBC, Unilever, 3M, Telus, and Orkin. The business is currently under the leadership of Mary Beth Casey. Says Michael Maedel, JWT Worldwide President, “Our decision to spearhead this global offering is against a background of burgeoning growth in the CRM business.

Worldwide expenditure by clients on CRM is estimated to have grown from $16.8 billion in 2001 to $36 billion by 2005.As clients increasingly access non-traditional forms of media and consumers become more media savvy and technologically inclined, we will now be positioned to offer strategic CRM, online and offline, on a global basis.”

Philip Greenfield will run the North American rmg:connect business in addition to leading the worldwide network. He will be supported in North America by Mary Beth Casey as Chief Operating Officer.

Commenting on his future role, Philip Greenfield said, “I am extremely thrilled to have been given the opportunity to build the rmg:connect network further for such a fantastic brand as JWT. The consumer is firmly in control, and clients have a need for our services. The timing is perfect.”

Globally, rmg:connect will have offices in 18 markets : the US and Canada,UK, France, Spain, Italy, Ireland, Germany, South Africa , the Middle East , Brazil, Argentina, Mexico, Japan, China, Hong Kong, Singapore and India Michael Maedel adds, “The development and growth of rmg:connect is very much part of JWT becoming a new kind of global network for today’s competitive environment and capable of delivering big ideas that transform businesses with fast and flawless executions across regions and media disciplines.”

By: admin


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