IPG's Universal McCann(优势麦肯) has appointed David Morgan as Asia-Pacific president; Morgan replaces Allan Medforth, who left the Interpublic Group media network in February.

Morgan, 41, joins UM from WPP Group's Mediaedge:cia, where he was chief executive of its Asia-Pacific operations. Morgan will now be based in Singapore and report to UM's worldwide CEO Nick Brien.

In a statement, Brien said, "This is a complex region with its unique set of challenges and David will be fundamental to enhancing and cultivating UM's presence, delivering sustainable communication advantage for our clients."

Morgan began his career in London, where he first worked with Brien at BBJ Media, a company the latter co-founded. In 1995, Morgan joined J. Walter Thompson in Shanghai as Media Director. Two years later he moved to MindShare as general manager of the agency's Hong Kong and Japanese markets.

In 2001, he joined Euro RSCG in Hong Kong as managing director. Morgan moved to Mediaedge in 2004.



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