Porsche Asia-Pacific has named its first regional PR agency in its five-year regional presence, appointing Weber Shandwick to handle the business following a pitch process that reportedly included as many as 15 agencies .

Aside from supporting the regional Porsche team, Weber Shandwick will be responsible for supporting Porsche importers around the region.

According to Christer Ekberg, MD for Porsche Asia Pacific, “In the final analysis, Weber Shandwick clinched it on two outstanding factors: that it was able to mobilise its regional network at short notice for some serious work that went into the presentations; and for its client and staff stability. The latter is pretty impressive in an industry that is fraught with high turnover.”

By: MiColChan


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