TBWA\China has appointed former Y&R New York creative director Chien Hwang(黄建裕) to the ECD role at TBWA\Beijing.

Hwang will take a hands-on role with a number of key clients, including Apple, Michelin, Belle, Watson's and MYOB among others.

Reporting to Gavin Heron, group CEO, TBWA\China, Hwang will also lead the agency's drive for new business and oversee creative staff development.

"I think the main challenges will include doing world-class work for both our global and local clients, and letting creatives here understand that China can and will be as creative as anywhere in the world," he said.

At Y&R New York, Hwang looked after the Diet Dr Pepper brand, along with Texaco, Toys R Us and NYC 2012, the city's bid for the Olympic Games. Prior to joining Y&R, Hwang worked at BBDO New York, and has won metal at shows such as Cannes and the New York Festivals.

By: admin

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