Publicis Groupe's ZenithOptimedia and Starcom are fighting to hold on to Sony's regional media business, after the electronics giant initiated a review into the effectiveness of regional versus local media.

According to sources, the media agencies at press-time were in discussions to provide a group-level solution that would allow Zenith off-shoot Equinox to hold on to Sony's regional brief and Starom to maintain its grip on the local market accounts.

By: MBSTAFF


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