•        2006-09-30
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Nike may be moving the digital portion of its media account in Singapore to Starcom from incumbent MindShare, as Starcom is already handling the sports apparel giant’s digital responsibilities here.

“Digital media is one of the fastest growing businesses for us, especially in Singapore, and Starcom is a very good agency. They did some work for us earlier and they are quality — it’s a no brainer,” Christine Amour, marketing manager for Nike Singapore.

However, the decision has yet to be made on whether to sign Starcom on as a Nike AOR, Amour said.

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