博雅公关联合创始人-Harold Burson先生

Harold Burson’s position as a preeminent specialist in public relations is undisputed. It is little wonder that PR Week named him “the century’s most influential PR figure.” Burson’s credits include co-founding the world’s largest public relations agency, Burson-Marsteller.

Born to English parents in Memphis, Tennessee, Burson paid his way through college by writing for a newspaper. That experience led to a job helping a company gain community support for construction of a controversial ammunitions facility during World War II.

Burson went on to help that company gain public acceptance for a nuclear plant at Oak Ridge. In 1943, he entered the military, finding himself clearing mines from the beaches of Normandy after D-Day. He also reported for the American Forces Network.

Like many public information officers, Burson opened a public relations agency after the war. As his agency grew, he developed a business relationship with Chicago advertising executive Bill Marsteller. The two men established Burson-Marsteller in 1953.

The new agency grew quickly. Geneva became its first overseas office in 1961. The addition of high-profile clients like General Motors fueled the growth. Today, Burson-Marsteller alumni occupy public relations offices throughout the world. Six of the 10 largest public relations firms are or have been headed by a former Burson-Marsteller employee.

2000, Burson serves as founder chairman of Burson-Marsteller. He and his wife of more than 50 years, Bette, live in the Westchester home that has been their residence since the 1950s. The couple has two sons.

Offical Website: www.bm.com