Panasonic Malaysia is reportedly looking to consolidate its US$2.7 million media planning and buying business into one agency.

It’s understands the electronics giant has invited seven agencies to pitch for the brief: OMD, MEC, Dentsu, Starcom, Optimedia, Vizeum and Interface.

Currently the media business for Panasonic Malaysia’s different divisions is split between a number of agencies, including Vizeum, Dentsu and OMD.

By: MBSTAFF


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