Hill & Knowlton(伟达公关) has retained the SportAccord business — the annual international sports convention(国际体育大会) — for the second year running.

“We are very pleased Hill & Knowlton will be our PR partner for a second year after our successful co-operation in 2006. H&K has a long history working in China and is highly respected for its sports marketing experience. We strongly believe the local insight, industry expertise and international contacts they bring to this partnership will help the continued development of our Convention,” Anna Hellman, GM of SportAccord said in a statement.

“The strong attendance by international sporting influentials at the 2006 event in Seoul proved the value of SportAccord as a platform for showcasing our sports credentials,” Vivian Lines, president and COO, Hill & Knowlton Asia Pacific said.

Hill & Knowlton’s International Sports Marketing and Sponsorship division, which is currently working with the Beijing Organizing Committee for the upcoming Olympic Games, will partner with Hill &Knowlton’s global network of offices to promote SportAccord 2007 in Beijing.

The five-day convention will be held in late April, where key issues facing the international sports movement will be discussed.

By: MiColChan


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