Global- Stella Artois brewer InBev(英博集团) has begun a global review of its media agencies and is asking networks to submit cost proposals for its media planning and buying arrangements.

The estimated £20m UK account is currently held by Publicis agency Starcom, which has also been asked to submit fee proposals. InBev, which also owns the Beck's and Murphy's Irish Stout brands, recently decided to stop using above-the-line media to push Murphy's, Castlemaine XXXX and Boddingtons.

It last month parted company with BBH, which had worked on those brands during a 15-year relationship. An InBev spokeswoman said at the time: "We are looking for innovative ways to push the brands forward and didn't think BBH would be playing a role." In August the brewer shifted the global business for Beck's out of Leo Burnett and into New York agency Ground Zero.



这篇文章上的评论的RSS feed


© 2006-2019 | 京ICP备16010340号