coca-cola-2007SHANGHAI – Coca-Cola China(可口可乐) has consolidated its digital marketing business for all brands into Aegis agency Wwwins(知世营销) as the company gears up for the 2008 Beijing Olympics.

The assignment, estimated at US$10 million, covers Coke brands including Sprite, Nestea, Fanta as well as Coca-Cola.

Wwwins, part of the Aegis digital network Isobar, triumphed after a four-way pitch against Neo@Ogilvy, MindShare and Dentsu.

Isobar already handles online duties for Coca-Cola's brand portal, iCoke.

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