CHINA – China Media Exchange (CMX) has boosted its mainland operation, with former GroupM chief Quinn Taw joining as executive director, CMX China, and Lucas Cridland coming on board as general manager, CMX TV, print and radio.

Quinn, who will spearhead the unit’s expansion in the digital space, also oversees Zed Digital, currently headed by Meg Wu, general manager.

Taw will also play a major role in evaluating potential acquisitions, and will handle the agency’s partner alliances, which include either full service agencies or media brokers across 12 markets in China, excluding Beijing, Shanghai and Guangzhou. “He’ll be responsible for the expansion of that network, because it is a critical area in terms of servicing our clients needs on the ground,” said Philip Beck, CMX China CEO.

Cridland, who joins from his previous role as regional business development manager, MTV UK and Europe, has been tasked with improving the way the agency negotiates media. Prior to MTV, Cridland worked with independent shop Walker Media, and is credited with helping develop the agency into one of that market’s leading solutions.

“I want to develop our local talent and make them stars of our industry, so I brought Lucas on board to help lift everyone above the rest of the market,” said Beck.

Cridland, who will be based in Shanghai and report into Warren Hui, deputy MD, CMX TV, print and radio, China, will handle the agency’s key clients, including Shanghai GM, Coca-Cola, LVMH and HP.

By: admin


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