Sir Martin Sorrell has closed United London office, after an struggling times when its lose the core BskyB accounts, and shifts the remaining clients and possibly some of its 40 staffers to sibling agency Grey London,

United COO Laurence Mellman said the office would close and that its remaining clients such as COI (government account), Georgia-Pacific and The London Paper will be transferred to Grey’s London office along with some staffers.

Robert Campbell, who managed United London with Jim Kelly, resigned in January. Mellman said Kelly is in discussions with WPP about a future role. WPP bought HHCL and renamed it HHCL Red Cell in 2005, until Red Cell was rebranded last year under the Voluntary United Group of Creative Agencies. Red Cell last year also shed dozens of its offices. Without London, there are eight United agencies.

BSkyB, which had been United London’s largest client, departed four months ago, setting the stage for the office’s demise. Meanwhile, Grey London is still searching for a new CEO since Tamara Ingram in February assumed global responsibility on the network’s Procter & Gamble account.

By: admin


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