BEIJING – WPP announces that its wholly-owned operating company Grey Group has acquired, subject to regulatory approval, a 51% stake in Star Echo, a leading marketing services agency in China.

Founded in 2000, Star Echo employs 318 people and has offices in Beijing, Guangzhou and Shanghai. Clients include P&G, Amway China, Perfect China, Dongfeng Nissan and Warner Brothers.

Star Echo’s unaudited revenues for the year ended 31 December 2006 were RMB 37.2 million, with gross assets at the same date of RMB 46.9 million.

This investment continues WPP’s strategy of developing its networks in fast growing markets and sectors.

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  • […] 汉扬传播的加入,有利于进一步加强葛瑞集团在中国市场的实力,这也是继2007年收购Star Echo以及2010年收购DPI之后葛瑞在华的另一收购动作。 By: MadisonBoom  .comment-childs { color:#000000; font-weight:100; font-size:12px;} .thdrpy { color:#000000; font-weight:100;font-size:12px;} #comment_textcomment_text p{ font-size:14px;} .no24{ color:#000000; font-weight:100; font-size:12px;} 评论暂缺 Comments […]

    葛瑞集团收购汉扬传播集团多数股权 | 麦迪逊邦 2012.10.23 20:19:21 Pingback

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