SHANGHAI:- Golin Harris(高诚公关) has been tasked with handling public relations for Spanish brand Cimarron Jeans for its planned launch into China later this year.

GolinHarris will oversee media communications, store and counter openings, media tours to Spain and joint promotions. Cimarron plans to begin its China expansion in September with three counter openings in Shanghai, with the first stores to rollout on the mainland early next year.

In a separate development, Toys ‘R Us has retained GolinHarris, and will assist the childrens’ retailer in opening new stores by the end of 2008 and summer programmes for the brand aimed at increasing brand awareness.

By: admin


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