北京: 国际独立公关集团爱德曼公关(Edelman)目前宣布并购本土公关公司帕格索斯传播机构的大部分股权, 估计花费大概在500至1000万美金左右。此前帕格索斯传播机构与OMNICOM集团下的福莱国际(Fleishman-Hillard)曾经在2004年结为战略联盟。

之前爱德曼公关已经重新调整中国区管理团队,两位前高管Jeff Schultz和Martin Alintuck 先后离职,而原亚太企业事务组董事总经理Charles Lankester转而领导中国团队。

帕格索斯加入爱德曼公关中国网络将进一步拓展后者在中国的实力。未来帕格索斯将和爱德曼公关独立运营,他们都将是新的Daniel J. Edelman集团的子公司,后者是爱德曼公关国际在中国新成立的集团公司。Daniel J. Edelman集团未来还会在中国寻找并购机会,特别是那些互动和公关公司。

联合创办人和执行董事曹刚(图中)将继续负责帕格索斯的运营,并向区域总裁Alan VanderMolen(图左)汇报工作。目前帕格索斯的主要客户包括伊利、VOLVO、西门子、宝马和三星手机等。在北京、上海和深圳拥有超过100名员工。

行业也有消息称,帕格索斯此前也曾经和OMNICOM商谈建立合资公司的可能性,不过爱德曼公关的控股使得这个谈判流产。

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PEGASUS COMMUNICATIONS JOINS THE DANIEL J. EDELMAN INC GROUP IN CHINA’S MAINLAND

Move Deepens Edelman Footprint in China’s Mainland and Provides Springboard for Global Growth to Pegasus

September 13, 2007, Beijing — Edelman, the world’s largest independent public relations firm, announced today that Pegasus Communications, one of China’s leading marketing communications firms, has joined the Daniel J. Edelman Incorporated (DJE) Group of Companies in China’s Mainland. DJE, the parent to public relations flagship Edelman, has taken a majority shareholding in Pegasus.

“Edelman has been in China since 1991. With the Pegasus acquisition, it is now our third largest market in the Edelman world,” commented Daniel J. Edelman, Founder and Chairman of Edelman. “I see great opportunities for us to serve multinationals in China and to help major Chinese companies as they go abroad,” he concluded.

Pegasus is a full-service marketing communications firm with capabilities in consumer marketing, public relations, events, advertising and design. Pegasus also has a strong domestic financial communications capability catering to domestic companies listed in China’s Mainland. The firm has offices in Beijing, Shanghai, and Shenzhen. It has affiliates and associates nationally.

“The addition of Pegasus to our family adds tremendous depth and geographic reach to our consumer marketing communications offer in China’s Mainland,” said Asia-Pacific Edelman President Alan VanderMolen. “With Pegasus now on our team, we have a platform for accelerated growth nationally, in particular in the consumer marketing arena.”

Edelman in China is a full-service public relations consultancy specialising in stakeholder relationships and management across corporate, healthcare, marketing and technology practices. Pegasus brings market leading consumer capability from the world’s fastest growing consumer markets, into a firm that is regarded as the leading consumer public relations consultancy in the world.

“We were attracted to Edelman because of its independence, innovation, client service and corporate culture,” said Steven Cao, Managing Director Pegasus Communications. “In joining the world’s largest independent PR firm, we are providing our clients and employees access to Edelman’s global reach, expertise and intellectual property.”

With the acquisition of Pegasus, DJE in China’s Mainland now boasts more than 200 employees.

This acquisition of Pegasus Communications follows Edelman’s global acquisition announced earlier this year of IndoPacific, the largest communications firm in Indonesia with more than 120 professionals.

About Edelman

Edelman is the world’s largest independent public relations firm, with 3,000 employees in 48 offices worldwide. The firm was named PRWeek’s Large Agency of the Year for 2006. Advertising Age named Edelman as one of ten marketing firms to watch in 2007 in its Best Agencies issue. Edelman was also named 2006 Large Agency of the Year and 2005 International Agency of the Year by The Holmes Group. A&R Edelman was formed following the acquisition of A&R Partners in May 2006. For more information, please visit www.edelman.com or www.edelmanapac.com

About Pegasus

Pegasus Communications is a highly internationalized professional communications consulting company based in China. With its full range of services, Pegasus provides its clients with public relations and marketing communication solutions in FMCG, Automobiles, Financial Services, Industrial Automation, Real Estate and Consumer Electronics sectors. Since 2003, Pegasus has been ranked one of the Top Ten local agencies by CIPRA. Pegasus has more than one hundred professionals in Beijing, Shanghai and Shenzhen. For more information, please visit http://www.realpegasus.com/en/main/index.htm

By: MiColChan


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