SHANGHAI: DraftFCB is tipped to secure Shanghai General Motors’ lucrative national CRM account, strengthening the agency’s hold on the automotive brand’s business.

DraftFCB Greater China chairman and chief executive officer Gary Tse declined to comment , although it’s understood negotiations between the agency and SGM are near finalisation.

The decision follows DraftFCB’s recent appointment to handle the digital briefs for SGM’s Saab and Buick brands after competitive pitches earlier this year.

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