•        2008-09-15
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Visa Inc. today announced that, TBWA Worldwide has been appointed its global lead strategic and creative agency following a thorough review of Visa's incumbent agencies. The agency consolidation which takes effect January 1, 2009, is expected to deliver creative synergies and other operating and cost efficiencies to Visa Inc.

"As Visa has evolved into a global public company, we challenged our agency partners around the world to provide a unified approach to our marketing initiatives," said Antonio Lucio, chief marketing officer of Visa Inc. "This decision reflects the creative strength and innovation of TBWA Worldwide as well as their ability to deliver against Visa's unique brand vision."

The Visa brand has come to symbolize convenience, flexibility, security and global inclusiveness to hundreds of millions of consumers and tens of millions of merchants worldwide. As one of the world's most recognized consumer brands, Visa takes great care to manage the Visa brand promise through innovative marketing and advertising programs across the globe.

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