From myth to legend…”The campaign starts with a cinematic long format piece and cut-down TV commercial starring Messi as “The Spark” and introduces Zinedine Zidane as an enigmatic storyteller in the shadows who has traveled to Buenos Aires to search out the legend that is Messi – and to discover this legend’s mystical beginnings.”

Brand: Adidas
Product: F50i
Title:“The Spark”
Agency: 180 Amsterdam
Country: Netherlands
Creative Directors: Andy Fackrell, Richard Bullock
Art Director: Martin Terhart
Production Company: Morton Jankel Zander

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