GLOBAL – US-based Mead Johnson(美赞臣) has consolidated its global creative account with Saatchi & Saatchi (盛世长城)estimated to be worth US$500 million after a final two-way battle with Grey Advertising.

Six agencies were also believed to be involved in the first round of the review.

Saatchi & Saatchi has been handling Mead Johnson’s creative account in Asia for the last six years. It is understood that the pitch was run out of New York.

Sources close to the account say Mead Johnson will be Saatchi & Saatchi's second biggest piece of business after Procter & Gamble.  

Ogilvy & Mather currently handles CRM for Mead Johnson in the US; that business is so far not thought to be affected by the creative appointment.

Mead Johnson Nutrition a global leader in infant and children's nutrition. Its key brands includes Enfamil and Enfalac families of infant formulas as well as regional children's nutritional products, including Enfagrow, Enfapro, Enfakid, EnfaSchool, and Sustagen in Asia, and Choco Milk and Cal-C-Tose in Mexico and Latin America.

Its main markets in Asia are Vietnam, Indonesia and Thailand.  The company manufactures and market more than 70 products in over 50 countries in North America, Latin America, Europe, and Asia-Pacific.

The brand competes in a fiercely contested category  against products from Frisco, Wyeth,Nestlé and Abbott.

By: admin


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