Shanghai – Citibank(花旗银行) has launched a mobile banking service known as Citi Mobile in China and appointed Pegasus Edelman Shanghai(帕格索斯) to drive awareness throughout the country.

Citi Mobile is said to be the first of such service to be offered by a foreign bank in China where customers are now able to access online banking services via their mobile phones.

Pegusus Edelman has been tasked to conceptualise and execute a media launch event to give the media a hands-on experience of Citi Mobile banking using the latest 3G dopod smartphones.

The PR agency is also responsible for striking a partnership between Citibank and dopod, which recently launched its 6288 Hero model in China.

Under the partnership, the new dopod mobiles will be featured in Citibank POS materials and given out in weekly lucky draw prizes.

By: MiColChan


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