Shufen_Liu

GUANGZHOU- Following Pauline Chu return to Carat Hong Kong, Mediaedge:CIA(尚扬媒介) has appointed Sufen Liu(刘淑芬) , previously Leader of MindShare Guangzhou, as the new Managing Director for Colgate China Media(CCM,尚高媒介).

Colgate China Media is an MEC division based in Guangzhou dedicated to Colgate-Palmolive and Hawley & Hazel in China. Sufen Liu will base out of Guangzhou and reported to Dominic Ng, Managing Director of MEC China.

Sufen Liu started her career at United Advertising in Taiwan, and elevated to a Account Director in 7 years with clients such as Sampo, NEC, Kleenex etc, and eventually transferred to inner training and cooperate PR role.

Then She turned to client side, and joined in Kimberly-Clark as marketing manager on Kleenex brand. In 2000, She shifted to Internet/digital field, and joined in United Advertising as Business Director for Digital Marketing to engage with online media planning and buying.

2003, She joined in the new-born Initiative Media Taiwan to oversaw the media planning department and help up the non-TV buying unit. Eventually, Sufen started her GroupM experience and joined in Mindshare Taiwan in 2008.

By: admin


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