- 2010-03-30
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- Tags: 代理商 , 创意商
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After a heartfelt message from TB Song at the start of the year, Ogilvy China performed at thehighest possible levels in 2009, dominating perception in the R3 Agency-Scope coupled withsome exceptional performance ratings from their own clients. The agency is at the top of its game, and some way ahead of other competitors now.宋秩铭在2009年初发出的那篇洋洋洒洒的电子邮件着实有效，奥美中国一年表现可谓有目共睹，其依旧主宰胜三广告代理商形象调研中一系列代理商属性排名的榜首，在其现有客户的评价中也可再次得以验证。该公司始终是行业的领导者，相对竞争对手遥遥领先。管理构架上，这一年中更多的是内部晋升而非外部聘用，其中孙提升为奥美行动中国区总裁，陶雷提升为奥美广告中国区总裁，张崇琦转任上海奥美广告董事总经理。新客户有中国航空、李锦记、UPS、红牛、伊利、青岛啤酒、海信等。只有雪碧、安利和苏宁解除了合作关系。同时奥美在全球创意奖项中，如戛纳、金铅笔广告奖和克里奥广告奖皆收获颇丰，本土奖项的攫取自然不言而喻。奥美始终引领着中国广告业的发展道路。 This was a year of promotions more than hirings, with Patti Sun made President of OgilvyAction, Raymond Tao President of Ogilvy Advertising and Joyce Chang MD of Ogilvy Shanghai. New clients came in the form of Air China, Lee KumKee, UPS, Red Bull, Yili, Tsingtao Beer, HiSense and others. Only Sprite, Amway and Suning left. And the agency performed well on the global stage with wins for Cannes, One Show and Clio, along with good success locally. They continue to show the way in China. |
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In what was one of JWT’s China’s best creative years
ever, the agency continued to keep its profile as one
of the country’s top handful of branding partners. In
terms of talent, there was stability as ever at the top－a hallmark of the agency’s success. Eddy Fu, former MD of JWT Taiwan, stepped in for Oliver Xu in Beijing and Rich Shiue, his Taiwan creative partner came in as ECD.
New business included more assignments from Cofco,
Jasonwood, Epson and Kellogg’s. But it was at the
awards shows where the agency truly broke through－ four silvers and three bronze in Cannes for Nokia,Huawei and others, as well as great success at Clio and One Show. And the 4A’s Golden Seal Awards saw Grand Prix wins for Nokia, Anta and a range of other awards for more than ten different clients. JWT China have proven this year that big doesn’t have to be boring.
作为中国最佳创意代理之一的智威汤逊，在这一年中继续保持其作为国内品牌最佳合作伙伴的角色。在管理架构方面，今年似乎是最为稳定的一年——这也是其取得成功的原因之一。傅明，前智威汤逊台湾董事总经理，接替徐宁出任北京董事总经理，与其台湾创意伙伴薛瑞昌（将出任执行创意总监）一起执掌北京办公室。新业务包括中粮集团更多业务，洪业服饰、爱普生和家乐氏。在创意奖项方面，该公司可谓获得真正的突破——诺基亚、华为等作品在戛纳广告节上勇夺4银3铜，在克里奥广告奖和金铅笔广告奖中也同样取得巨大成功。国内奖项方面，诺基亚系列作品在4A金印奖上拔得头筹，摘取全场大奖，为安踏以及其他十余家客户创造的作品皆获得一系列荣 |
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With a new Shanghai home, expanded talent and the
best new business result for the year, DDB China
Group finally delivered as a powerful force in China
under the strong leadership of Dick Van Motman as
CEO and Chairman, and Michael Dee as Chief Creative
Officer. Richard Tan, formerly of EuroRSCG, came in to
head up Beijing office. Ross Gearing was snared from
Tequila to lead a rejuvenated Rapp and Louis Cacciutt-
olo and Jean-Baptiste Comte-Liniere came into Guang-
zhou from OgilvyAction. But it was on the New Busine-
ss front the agency shone, leading the China Advertis- ing and R3 China New Business League. Wins included Acer, Reebok, Shanghai VW, UniPresident, UnionPay and more Pepsi Digital work, with RMB40m in forecast annual revenue. The agency also launched the “Made in China” campaign in conjunction with the Ministry of Commerce, giving it a worldwide profile. 随着上海新家的建立，团队的扩充，DDB China Group在首席执行官兼董事长Dick Van Motman
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A strong performance at the creative awards, linked with new business wins and growth beyond the traditional home base of Shanghai capped a good year for BBDO – who has now taken its place in the top tier of agencies in the market. CEO Carol Potter was given an expanded Greater China remit at year end, and a lot of her top management team similarly promoted to new roles. Oliver Xu was snared from JWT to run Beijing office, and Danny Chan brought in there as ECD. Guangzhou office was also strengthened with Dave Seah and JC Catibog coming in to service Wrigley, P&G and others. This year’s wins included KFC, Pizza Hut, Tumi, HP and Panasonic amongst others. And the agency performed well at China’s Effie’s for GE, along with awards for Pepsi and Mirinda at the China International Ad Festival.在创意奖项方面的突出表现，以及在上海之外新业务的大量增长，为天联广告赢得了一个好年 景——目前在中国市场上已经占据顶级代理商地位。陶颂在年底被提升为大中华区总裁兼首席执 行官，原高级管理团队职位得到整体提升。徐宁从智威汤逊移师天联，掌管北京办公室，陈永泰 晋升为北京办公室执行创意总监。同时，广州办公室的实力也得到加强，谢汉伟和康景熙加盟以 服务大客户箭牌、宝洁及其他品牌。本年度新业务包括肯德基、必胜客、塔米、惠普和松下。创 意奖项方面，天联为GE创作的“绿色创想系列运动”获得中国艾菲全场大奖，此外其为百事可乐 和美年达等客户创作的作品在中国国际广告节中都有所收获。 |
Some major moves at the top gave TBWA added fire-power and a positive platform to move forward from.With Gavin Heron returning to native South Africa, ex-Leo Burnett head Donald Chan came in as Group CEO(but then left in early 2010). Eddie Wong also joined,formerly of EuroRSCG as Head of Creative. The agencycollected a Gold Effie for McDonald’s, along with a bunchof Bronze medals for Uni President at the 4A’s GoldenSeals. And the adidas Olympic campaign for the Olympicscollected a Gold for Best Integrated Campaign at the AME’s. While they said goodbye to Shangri-la, new winscame from Centrum, DeutscheBank, InBev and Wrigley,giving a good foundation for further growth.高管层的变动给腾迈加大火力，搭建起充满希望的发展平台。贺劲勋离开公司回到本土南非，前李奥贝纳首领陈念端出任集团首席执行官（但已在2010年初离职）。前灵智精实创意首领黄国雄加盟执掌创意团队。创意奖项方面，腾迈为麦当劳策划的案例问鼎艾菲奖金奖，同时其统一系列作品在4A金印奖中收获6枚铜奖。此外，阿迪达斯奥运整合营销案例在AME广告与营销效果奖斩获最佳整合营销类金奖。在告别香格里拉，迎来善存，德意志银行, 英博和箭牌的业务变动下，腾迈在未来的发展值得期待。 |
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In a year of major changes, Saatchi & Saatchi ended it with a second place on the new business league, and the foundation for future growth. Justin Billingsley jumped into the fire as CEO of Greater China, and one of the first sparks to leave was longtime China lead Pully Chau.
In Beijing, Dean Sciole transferred seamlessly, if remarkably from Planning Director to ECD. John Steere joined in Guangzhou to head up Saatchi & Saatchi X. Despite the loss of Mengniu, wins came from Midea, Chrysler, Amway, Siemens, Huiyuan & RenRen in one of their best ever years. Long-term clients P&G, Mead Johnson & IKEA also helped Saatchi have a positive year at the award shows. It remains to be seen how well the new team and structure will perform for the years ahead.
在重大变动之年，盛世长城以优异的成绩在《中国广告》与胜三联合发布的“中国广告新业务排行榜”上位居榜眼，为其未来发展的打下坚实基础。管理架构出现重大调整，贾世霆出任大中华区首席执行官，而广州和香港的首席执行官周佩莲则告别了她效力十年的盛世长城。在北京，光（Dean Sciole）的职位调整引人注目，从策划总监晋升为执行创意总监。John Steere加入广州办公室领导SAATCHIS X广州分公司。虽然丢掉蒙牛业务，但来自美的、克莱斯勒、安利、西门子、汇源和人人网的新业务使去年成为其业绩表现最好的一年。长期合作客户宝洁、美赞臣和宜家的创意工作使其在创意奖项方面堪称丰收之年。在新的一年里，全新的团队和管理构架表现如何，我们将拭目以待。别香格里拉，迎来善存，德意志银行, 英博和箭牌的业务变动下，腾迈在未来的发展值得期待. |
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It was a year of major change for the agency, which still managed to perform well and finish third in the China Advertising & R3 China New Business League. Chairman Joseph Wang brought in lots of fresh talent, the majority from WPP agencies － including Edward Su as Group MD for Shanghai and Eastern China, Billboard Kwok as MD of EuroRSCG 4D, Tammy Sheu as Group MD for Beijing & Northern China and CC Tang as Chief Creative Officer for North Asia. New Business also flowed in － from Master Kong, a global IBM Digital win, China Telecom,Nabel, Sony and Suning － along with more work from long time client, Yili. However, early this year, longtime agency stalwart Mason Lin returned to replace Joe Wang, setting a new course forward for the years ahead.在重大转变的一年里，灵智精实的表现可圈可点，在《中国广告》与胜三联合发布的“中国广告新业务排行榜”上摘得探花。在董事长汪少杰领导下，公司吸收了很多新鲜血液，他们大部分来自于WPP集团下代理公司——包括出任上海及华东区集团董事总经理的苏立，灵智4D互动公司中国区董事总经理的郭德榜，北京及华北区集团董事总经理的许菁文，以及北亚区首席创意总监的邓志祥。新业务同样大量涌入——康师傅、IBM全球互动业务、中国电信、诺贝尔集团、索尼和苏宁——以及从长期客户伊利获得更多业务。2010初，林名正重返灵智舞台，担任大中华区新任首席执行官，接替刚刚离任的汪少杰，为未来几年的发展埋下了伏笔。
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It was a moderate year for Publicis this year, who invested time in their current client base, to drive their way forward. New talent arrived in Beijing, with Heidi Zhang joining as Strategic Planner and Keat Soh as Head of Creative.Sosouke Koyama came on board in Shanghai as Strategic Planning Head, lured by CEO Sheena Jeng. The agency did pick up some projects through the year from Ikea, Dreyer’s , Tingmei and Shanghai Mobile, but ended towards the bottom of the new business league with no major new win. Existing clients Dicos, L’Oreal, Scotch Brite and Weiquan Yoghurt all helped give the agency profile at local awards shows through the year.
阳狮去年的总体状况相对平稳，更多精力投入到对于现有客户的服务方面，进一步推动了合作关系。北京办公室团队壮大，张敏出任策略企划总监，苏英杰执掌创意部门。以首席执行官郑以萍的关系，招纳小山聪介加盟上海办公室出任策略总监。该公司获得的项目包括宜家、德雷尔冰淇淋、婷美和上海移动，但在《中国广告》与胜三联合发布的“中国广告新业务排行榜”上表现不尽如人意，主要原因在于没有重要的新业务获得。为现有客户德克士、欧莱雅、思高和味全乳业创作的作品使阳狮在本土创意奖项方面有所斩获。
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Burnett’s had a reasonable year – bringing in some more business, delivering good work for P&G,
Coca-Cola, McDonald’s and others, along with some fresh planning and creative talent. In terms of wins, it picked up more local business than before with Liguo, Byvin, Zendai and Orica coming on board -the agency is building a positive profile amongst local clients through its continued work for Li Ning, Damian Coren was transferred out of the Red Lounge into the role of Chief Operating Officer to support CEO Wei Wei Chen. And Forest Yeung joined from Ogilvy Beijing as Group CD for Beijing office. Li Ning also helped the agency win awards at the 4A’s Golden Deal and China International Ad Festival , along with some work for Mengniu, Volvo and Wyeth . 去年对于李奥贝纳来说可谓稳步上升的一年——赢得了一些新业务，为宝洁、可口可乐、麦当劳及其他客户提交了完美的答卷，同时收获了策略和创意方面的新鲜人才。新业务方面比去年赢得了更多本土客户，力果服饰、比德文、证大集团以及澳瑞凯——通过为本土巨头李宁提供长期优质服务，李奥贝纳已经在本土客户中树立了积极形象。管理构架上，戴萌离开Red Lounge入主李奥贝纳，出任首席运营官以辅佐首席执行官陈薇薇。前奥美北京创意总监杨烨移师李奥贝纳出任创意群总监。其为李宁创作的作品在4A金印奖和中国国际广告节中皆有斩获，蒙牛、沃尔沃和惠氏的作品也都有所收获。
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Beijing’s Lintas had a positive twelve months, winning some business against 4A’s agencies,
and continuing to deliver great work for mainstay client Audi and others. The Audi 100th Birthday work was a truly integrated campaign, covering ATL BTL and PR and was the major work for the year. New business came from Septwolves, along with the Zhen Guo Li brand of Mengniu, and late in the year, Jeep , in a hotly contested pitch. Audi and Mengniu also won in creative awards, along with work done for Nissan and Aparso. Whenever they choose to compete in a review, Lintas is a highly competitive force. 北京灵狮收获了光辉的12个月，从4A代理商手中斩获了一些新业务，并继续为其大客户奥迪提供杰出的服务工作。这里不得不提到其为奥迪成功策划了奥迪诞辰100周年整合营销全案，覆盖了线上、线下及公关活动，是其一年工作的重中之重。去年灵狮获得的新业务包括七匹狼和蒙牛真果粒，以及年末在吉普激烈的比稿之中完胜获得的业务。为奥迪和蒙牛创作的作品赢得了一些创意奖项，此外还有尼桑和阿帕索。凡其参与的比稿当中，灵狮的竞争实力绝对不可小觑。
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Bates had a generally positive year – expanding their portfolio, bringing in fresh creative talent to
replace Norman Tan and performing will in both the China Effies and other awards. On the new business front, Bates got onto the Sony roster and developed new work for the CyberShot and TV brands. It also picked up a coveted global project from sports giant Li Ning, along with Bank of Communications, Epson and Yutong Bus. Kenny Choo came on board as head of Creative for China, while Chu Ge and Mao Kai left from Beijing and Shanghai respectively. With past acquisitions of Apex, MeThinks and EVision, Bates has a strong holistic structure now – one of the reasons it performed so positively in the R3 AgencyScope Study this year. 总体上达彼思赢得了值得肯定的一年——一方面拓展自身资源优势，加强创意团队，以弥补执行创意总监陈耀福离职的缺口；另一方面，其在中国艾菲奖及其他奖项上取得不俗成绩。新业务方面，达彼思荣登索尼花名册，负责数码相机和电视品牌业务，并在体育品牌巨头李宁手中获得国际业务，此外还有交通银行、爱普生及宇通汽车等。创意团队进一步调整，朱耀亮出任中国区创意首领，而北京和上海的创意群总监楚戈和毛锎双双离职。随着对阿佩克思、美施和益君数码的相继收购，达彼思全面加强了公司服务结构体系——这也是达彼思在今年的胜三广告代理商形象研究中获得出色表现的原因之一。
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Despite their low profile, Wieden + Kennedy performed exceptionally well this year amongst
fellow professionals in the AgencyScope, leading in several areas. It was a quiet year on the new business front , with iShares joining the agency in a hotly contested review – but the reality was, there was more than enough to do growing Nike, Nokia, Coca-Cola, Converse and other clients in highly integrated ways. Former TBWA Shanghai Planning head Nick Barham took the unusual step from W+K Planning to Joint ECD alongside Nick Cohen, working closely with MD Kel Hook. Jarrett Dube also joined to head up the Nike business. The agency typically shun awards, focusing instead on delivering their best work for current clients – but they continue to surprise all by becoming one of China’s most aspirational agencies. 一贯保持低调的韦珂在今年的中国代理商形象研究中成绩显赫，多个属性的排名都名列前茅。表面看来，其在新业务方面并无太大收获，只是在iShares安硕的激烈比稿中获胜——然而有目共睹的是，韦珂持续为其大客户耐克、诺基亚、可口可乐、匡威等高质量全案服务，俨然成为诸多大品牌的得力助手。人事变动方面，前腾迈上海策划长Nick Barham获得另类晋升，担当联合执行创意总监，与Nick Cohen、以及董事总经理Kel Hook紧密工作。Jarrett Dube的加入旨在全面领导耐
克业务。众所周知，该公司并不注重参与赢得创意奖项，而是把更多的精力放在服务现有客户方面——他们不断给所有人带来惊喜，堪称中国最受期待的代理商之一。 |
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An outstanding year as performance leader in the R3 AgencyScope Study, voted AdAge’s China Agency of the Year and a host of creative accolades gave BBH the momentum to compete within China’s big league this year. More work from LG and Unilever, some important brands from Coca-Cola, including Minute Maid and Vitamin Water, and finally more Perfetti business at the start of 2010 has given them the platform for growth. There were no massive changes in management － with Arto Hampartsoumian, Christine Ng and Johnny Tan proving a strong team.
Creative this year was a standout － particularly against BBH’s famous “no scams” approach － with Effie wins for Perfetti and Minute Maid and Golds at Spikes for WWF and AME’s for Johnnie Walker. Perhaps their best year since moving to China. 作为胜三广告代理商形象研究中的最佳表现者，百比赫迎来了成绩斐然的一年。在这一年中，无论是获得《广告时代》评选出的2009年度最佳代理商，还是大量的广告创意奖项都使其在中国广告代理商中表现出众。此外，其相继获得多项重大委任更加证实了这一点。与L G和联合利华的良好合作使其获得更多业务，可口可乐的主要品牌，包括美汁源和维他命水也相继被其收入囊中，在2010新年伊始，又从不凡帝范梅勒糖果获得更多业务。而在管理构架方面，以Arto Hampartsoumian、吴淑芳和陈奕俊为核心的管理团队稳定、强势。百比赫2009年的创意表现尤其突出，特别是在其著名的“拒绝飞机稿”纲领的指导下——不凡帝范梅勒糖果和美汁源的作品获得中国艾菲最佳传播奖和金奖，世界自然基金会作品在亚洲广告界中摘得桂冠，尊尼获加在AME广告与营销效果奖中攫取金奖。或许可以说这是自他们来到中国以来最美好的一年。
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Allied had a good 2009, growing current business and remaining active in attracting new clients to the agency. Formed nine years ago through Ogilvy’s investment in Shanghai Advertising, Allied has grown to be one of the country’s most successful local agencies. With the leadership of highly respected Helmut Yu and Yang Ge, this year saw Gold Awards at the top shows for shanghai Jahwa’s Maxam and other clients including Nanshan Dairy, Tetra Pak and others. The agency also invested in social media and digital , leading local clients into this domain.
同盟广告在2009年整体表现良好，在保持现有客户业务增长的同时，获得许多新客户业务。同盟广告于2001年由上海广告有限公司和WPP国际集团（奥美广告控股集团）出资成立，已经成长为最成功的本土代理商之一。在业界享誉盛名的郁海敏及杨舸默契拍档的领导下，同盟在创意奖项成绩显著。问鼎金奖的作品包括上海家化美加净、南山乳业、利乐等。目前公司正在加强社交媒体以及数字媒体优势，立志帮助本土客户开拓新媒体营销市场。
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Dentsu continued to be one of the leading agencies in Beijing, with expansion and investment plans in other cities and a positive creative performance. Early this year, they announced a 40% investment in Suntrend, a powerful Guangzhou based promotions agency with offices in 58 cities. The agency continued its long relationship with Lenovo, picking up the Viral Marketing Grand Prix at the 4A’s Golden Seal Awards, along with a Gold at the China International Ad Festival. Also at this Festival, it collected other wins for Comix, Honda, Nissan and Canon. The agency continues to be one of the few in China delivering a true ‘full service” offering with creative, media, digital and now expanded promotions capabilities.
电通仍然保持北京广告代理的领导者地位，同时在其他城市扩大投资的计划也在进行当中，创意方面也不乏突出表现。今年早期，他们宣布收购闪创广告公司40%股份，该公司是一家实力雄厚的线下促销推广代理公司，总部在广州，在58个城市都设立了办事处。其为长期客户联想创作的作品，在中国4A金印奖中问鼎病毒式营销类全场大奖，并在中国国际广告节中获得金奖。此外在该广告节中囊括奖项的品牌还有齐心文具、本田、尼桑和佳能。电通持续加强在中国地区真正意义上的全案服务公司优势，服务的范围包括创意、媒介、互动以及刚刚拓展的线下促销执行。
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This was a steady year for McCann , with some positive results in the awards shows. Yu Chun Kit stepped in as ECD in Shanghai, and Spencer Wong was promoted to Chief Creative Officer for McCann Greater China, from his Hong Kong base. The agency picked up a lot of projects through the year -including new work from China Mobile, Pfizer, GSK, Lotto,OnStar and Sandoz – with the Healthcare division having a particularly strong year. The work for Shanghai GM also helped give McCann some success at the China Effie’s , Golden Seal and International Ad Festival. A new global appointment, Nick Brien, as CEO replacing John Dooner – should see more focus and drive on China.
相对稳定的一年，在创意奖项方面取得了不错的成绩。俞俊杰加入上海办公室出任执行创意总监，黄光锐晋升为大中华区首席创意官，在香港办公室工作。麦肯在去年获得的新客户包括中国移动、辉瑞制药、葛兰素史克、乐途、安吉星和山度士——其健康传播单元表现尤为突出。麦肯为上海通用创作的作品在中国艾菲奖、4A金印奖和中国国际广告节中获得3银2铜。麦肯世界集团的全球人事委任——接替John Dooner出任全球首席执行官的Nick Brien，应该向中国投入更多关注。
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It was another strong year for WE Marketing － who in just five short years have built a powerful China network and ongoing business success , led from the front by pocket dynamo Viveca Chan.This year, David To joined as Senior Creative Director in Beijing and the agency picked up awards at the China International Ad Festival for Naveco, Dah Media Group and Hu Yu Shan. On the new business front , a lot more opportunities came in , including Bausch & Lomb, MG, New Balance,Foton Auto, Samsung and Wang Lao Ji. They continued great work for Mercedes B Class, along with Roewe and Swire. They continue to be an important player in the China market.
威汉2009年表现强势——只短短5年时间，陈一枬带领的威汉集团建立起强大的中国本土网络，并在业绩方面取得傲人成绩。杜敬伟加入出任高级创意总监，以加强北京办公室的创意实力。威汉在中国国际广告节中取得不错的成绩，南京依维柯，大贺传媒集团和湖语山等作品都有奖项纳入囊中。在新业务上，大量新机会涌入，包括博士伦、名爵、新百伦、福田汽车、三星和王老吉等业务。对于长期合作伙伴梅赛德斯B级轿车、荣威和太古集团，威汉持续提供优质服务。在中国广告市场上，他们一直是不可或缺的参与者之一。
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It was a year of growth for the agency – with some big name talent coming on board, and continued strong work for main clients Unilever and Johnson & Johnson. Kitty Lun managed to lure Norman Tan back to work as Chief Creative Officer, replacing Ng Tian It, who moved back to Lowe Singapore. Baiping Shen also came in from Leo Burnett as Head of Planning in
an important move to strengthen local insights. Both Unilever and JNJ also helped the agency to success at the China Effie’s and China International Ad Festival. And there were also some good new wins this year – with Bimbo, Founder, Xiamen C&D and Lin Gang coming on board. Lowe continues to do good work for challenging clients － so this is a sound foundation for future growth. 2009是其成长显著的一年——具体表现在两个方面，其一是行业重要人物加盟，以及持续为主要客户联合利华和强生提供的突破性创意工作。在陈伦洁莹的主持下，陈耀福加入睿狮担任
首席创意官，接替回到新加坡睿狮工作的黄田一。沈柏屏从李奥贝纳移师出任首席策划长，以加强本土策划优势。联合利华和强生助其在中国艾菲奖和中国国际广告节中斩获奖项。此外好消息还来自新业务的获得：宾宝、方正、厦门建发集团和上海临港。睿狮对其客户挑战性工作的完美表现，为其今后发展赢得良好声誉。 |
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This was one of Y&R China’s better years for new business , with all of their offices performing
well , collecting new projects from CPIC, Grey Goose, Starbucks, Zhigao, Virgin Atlantic and IBIS amongst others. Daryl Junio joined as Client Service Director in Shanghai, fresh from Saatchi & Saatchi Guangzhou. Korey Yu came in as GM of Y&R Approach and Wang Fang joined the creative ranks in Shanghai to take the lead on Colgate. The agency continued their strong work for long time client Danone with big new campaigns for MiZone and QingYang. 新业务上，扬罗必凯迎来了不俗的一年，中国地区的各个办公室皆取得优异成绩。新客户包括
太平洋保险、灰雁伏特加、星巴克、志高、维珍航空和宜必思等。 管理架构方面，陶云涛出任上 海客户服务总监，之前其服务于盛世长城广州办公室。余泽森出任扬罗必凯线下营销单元博勤的 总经理。王放工作在上海办公室，主要负责高露洁业务。扬罗必凯继续服务于长期客户达能， 为其饮用水品牌轻漾和脉动出色完成全新广告战役。
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Although a reasonable year for new business, DraftFCB did it tough overall, scaling back in
Beijing, a market notoriously tough for multinational agencies, and refocusing on Shanghai and Hong Kong. Greater China CEO, Gary Tse led new business from the front , with wins for Bank of China, Dah Sing, MingAn , Osram and Uni-President helping boost the overall base. And they continued to create new work for Haier, with talent in Shanghai and Qingdao collaborating well. The global agency still needs to help its Chinese cousins with success on more global business. 虽然新业务数量较为理想，但是博达大桥整年的表现不尽如人意。对跨国公司难以应对的北京市
场缩减编制，重新将业务重心集中到上海和香港。大中华区执行总裁谢伟权全面领导新业务拓 展，赢得中国银行、大新银行、民安保险、欧司朗和统一企业等新业务，增加了公司总客户量。 此外，继续为海尔提供创意工作，在上海和青岛之间通力协作。全球总部仍然需要伸出援助之 手，获得更多全球业务来帮助其中国兄弟。
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Grey had a good year on the new business front, albeit small wins from which they need to grow,
and continued to focus on enhancing their China operations with fresh talent and capabilities. Danny Mok, CEO of Shanghai and Hong Kong, led from the front with wins including Allianz, Hilton, Haier Digital, Tencent and Wrigley. Ivan Yuen was brought in as Managing Director of Beijing office, and the agency also performed well with awards at Clio for Panadol, along with AdFest and Spikes. With the 2008 investment in StarEcho, Grey has the sound foundations from which to grow – with Grey, G2 and G2Starecho offering fully integrated services. 2009年葛瑞新业务表现出色，一些业务量不大的新客户也对公司成长起到重要作用。葛瑞同时继
续集中加强中国团队的实力。在香港及上海的首席执行官莫熙慈的领导下，赢得的新业务包括安 联保险、希尔顿、海尔互动、腾讯和箭牌。阮国维加盟葛瑞执掌北京办公室。葛瑞在创意方面取 得一定成绩，在克里奥广告奖、亚太广告节和亚洲广告节中皆有斩获。随着2008年收购星际回 声，葛瑞已经逐步成长为可以提供全案服务的代理公司，旗下子公司包括葛瑞广告、互动单元精 诚信忠和营销服务公司吉途仕达。
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It was a big year for Nitro globally and in China, as they merged with global digital leader Sapient
in the middle of the year. While the ink is still drying, its already clear this will mean enhanced interactive capabilities for the Shanghai operation, already performing well on Mars, Volvo,Unilever and other aligned clients. New planning talent came this year in the form of Claudio Barreto from Brazil – and CEO Jennifer Tan and GM Shannon Dix helped keep the agency on a strong path creatively and professionally. This coming year should see major enhancements and referrals through the new global partnership – the least of which is the change of name to SapientNitro. 无论是全球还是中国，对于麒灵都是重大转变的一年，主要变动在于年中与全球互动领袖沙宾特咨询公司的结合。虽然合同书上的墨迹还没有完全干透，但其上海公司互动力量的全面加强却是毫无疑问的，对于玛氏、沃尔沃、联合利华和其他客户的出色表现可以完全说明这一点。来自巴西的策划精英Claudio Barreto的加入，以及首席执行官陈秀珍和总裁狄夏侬的通力协作，使该公司无论在创意方面还是专业性，都可谓首屈一指。通过全球合作关系，在未来的一年里，我们对合并后的公司表现拭目以待——至少公司的英文名称已经正式更名为SapientNitro。
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A relatively slow year by historical standards for the agency – but with some important moves.
The agency made the investment in starting M&C Saatchi-i, a full service digital offering, grabbing He Chang, formerly Chief Designer at Baidu, to take the lead. The agency started from Day One with three aligned clients – UniPresident, Baidu and Mercedes Benz, and has since grown over time. 2009 also saw the win of Cerebos and Cerebos Innershine, the Singapore based company’s new brand for the China market. And early in 2010, the agency came back to the Yakult business, having worked with the brand from 2006-2008. 与往年相比，尚思2009年的发展相对缓慢——但仍有一些重大举措。启动全新互动单元M&C Saatchi-i，以加强互动营销服务优势，并聘请前百度首席设计师赫畅出任董事总经理。目前已经成功获得统一集团、百度和梅赛德斯－奔驰的正式委托，为其提供全面的数字营销解决方案。2009年新业务包括新加坡品牌食益补及其专为中国市场推出的产品白兰氏馥莓饮。2010年初，尚思重新夺回养乐多业务，其曾在2006-2008年为其提供服务。
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