BEIJING-As source here told that, Yili(伊利) has believed to move its two dairy brands- Yili White Milk (伊利纯奶) and Yili Cereal (伊利谷粒多) to Ogilvy & Mather Beijing recently, out from incumbent Euro RSCG Beijing.

That also means Euro RSCG has eventually almost concluded its relationship with Yili. Euro RSCG ever handled all Yili’s brands and products’ BTL creative duties, but the local dairy gaint has gradually moved the assignments to JWT, Ogilvy & Mather and newly-formed Think3 group(Yili Classic and Y-YoPeri) as well as Orange Advertising(黄橙广告) in recent years.

Ogilvy & Mather Beijing previously has handled Yili Yogurt (included 畅轻Changqing and 大果粒 Da Guo Li), and Yili Ice Cream (icluded 巧乐滋MIX and 冰工厂 Ice Factory), from last year.

That news follows Yili decided to shift print media buying assignments to OMD from Mindshare. The latter still continue to handle chunk media business of Yili.

By: admin


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