SHANGHAI- Following appointment of Leo Burnett as new creative partner on Octavia(明锐) in earlier this year. Source from Shanghai also said that, Skoda China also called for respective pitch on its Superb(昊锐) and Fabia (晶锐) account.

Source also suggest the pitch mainly focus on ATL and Branding assignment. And a number of creative agencies has been invited to the process: Leo Burnett, Publicis, M&C Saatchi, DMG. Another source also indetify Ogilvy & Mather should be also put head into.

The Superb pitch should be concluded in end-March, as well as Fabia kicked off from this April. Till now, MadisonBoom can’t figure out which agency win the Superb biz.

DMG Shanghai is the incumbent on Superb, while as Energy Source was incumbent on Fabia( 晶锐).

By: admin


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