The massage chair and body-fitness machines giant, OSIM(傲胜), has appointed Grey Shanghai(葛瑞) as their agency of record for their China operations. Grey Shanghai will be responsible for integrated communication planning and creative development for OSIM’s various product launches in China. The win was secured by agency credentialing as well as a strategic presentation for one of their recent product launches.

Headquartered and listed in Singapore, OSIM is the global leader in branded healthy lifestyle products from massage chairs, foot massagers and slimming belts all the way through to air purifiers. The company has 28 years of history and experience and is world renowned in its product innovation that inspires consumer’s lifestyles.

Danny Mok, CEO Shanghai and Hong Kong, said: “We appreciate that OSIM has offered us the opportunity of leading its marketing communication for the China market. In Hong Kong, we have been working together for many years and thus a lot of learning can be efficiently shared within our two offices. Seamless integration of efforts and coordination among offices play a key part in client’s consideration of an agency. As for Grey, we have proven our success with existing clients like Hong Kong Tourism Board as well as AXA which requires strong China – Hong Kong coordination.”

Bernard Wong, General Manager of Grey Shanghai, said: “Probably most people in our agency are leading an unhealthy lifestyle – long working hours, bad postures, etc. However, this has led to a deeper understanding of consumers and the need for a healthy lifestyle. This has helped us in our communication strategies and creative strategy development which has led to outstanding creative products. Putting consumers at the heart of the business is always of paramount importance.”

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