巴黎- 阳狮集团(Publicis Groupe)今日宣布,已完成收购总部位于北京的广告公司G4 Advertising Co. Ltd.,而后者为雀巢公司提供大中华区的广告及活动策划服务。但新闻稿未披露具体收购金额。

有知情人士称:“G4其实就是电通IBC部门,该部门一直负责雀巢咖啡以及其他一些雀巢产品比如宠物食品等等,在电通内部其实处于比较尴尬的状态,客户不是电通看重的日本和大型国内企业,也没有独立的核算权利,从本部那里得不到什么实际的支持,所以独立的心思动了很久了。实际情况是IBC先独立了,然后改名叫做G4,办公地点和客户都没有发生变化,但一直在寻求4A的挂靠。最终和阳狮走到一起。”

收购完成后,G4将以阳狮G4的新品牌出现,G4的董事总经理Laurent Beloeuvre将仍然主持新G4的工作,并将负责雀巢公司的广告业务。而阳狮集团服务雀巢公司的北京团队也将被并入新G4。

阳狮集团在新闻稿中称,中国是其全球广告业务中发展最为迅速的一个市场,预计中国的广告市场总量今年将同比增长11.5%。目前,阳狮集团在中国包括北京、上海、广州等超过50个城市拥有逾3700名员工。

PARIS – Publicis Groupe announces today that it has acquired G4, a Bejing-based full-service advertising agency. Effective immediately, the agency will rebrand as Publicis G4, and will be joined by the Publicis Beijing Nestle team to service Nestle throughout Greater China.

Current G4 Managing Director, Laurent Beloeuvre, will head the new entity, and will have the additional role of Greater China Director on the Nestle account.

Launched in 2009, G4 with 28 advertising professionals offers design and creative expertise, event management and consulting for Nestle in China.

China has one of the most dynamic and fastest-growing advertising markets in the world. According to ZenithOptimedia forecasts (March 2010), the Chinese ad market is expected to grow by 11.5% in 2010. Publicis Groupe is present in China through all of its global networks. The Groupe employs more than 3,700 professionals throughout more than 50 cities (including Beijing, Shanghai, Chengdu, and Guangzhou).

By: admin


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