LONDON- Bartle Bogle Hegarty(百比赫) has resigned from the Levi’s(李维斯) account, bringing an end to a 28-year relationship that has produced some of the most famous advertising of all time, including 1985’s launderette featuring Nick Kamen and the phenomenon that was Flat Eric.

BBH group chairman Nigel Bogle resigned from the account earlier in the week and informed staff yesterday; the agency then tweeted the decision at about 6pm.

“The Levi’s brand has been an enormously important part of the BBH story since BBH London won the business as a founding client in 1982,” said Bogle in a joint statement issued with Levi’s. “We feel it is best that we part company, which we do on good terms. We wish Levi Strauss & Co. all the very best for the future. It has been a privilege to work on this iconic brand.”

BBH lost the US Levi’s business to Wieden & Kennedy Portland in 2008, after declining to repitch for the account.

The agency has done less in the way of major TV campaigns for Levi’s in recent years. The most recent work was 2008’s “Secrets and lies”, which ran across Europe on TV and in the UK as a viral online film. It has not launched a TV ad in the UK for a number of years.

However, the 28-year relationship resulted in seven number one singles in Europe.

John Anderson, president and chief executive of Levi Strauss & Co, said: “We’re grateful to BBH for nearly three decades of inspiring work. Their talent and leadership helped create memorable and award winning campaigns. Both teams decided that it’s the right time to end our partnership.”

By: admin


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