SHANGHAI – Mengniu(蒙牛) recently has handled its premium milk brand Telunsu(特仑苏) creative account to DraftFCB Shanghai following a pitch which also included Ogilvy and Soho Square.

Mengniu has somewhat slowed its marketing push in recent two years, especially encounters the extensive melamine-tainted scandal in China and OMP doubt.

As said, Telunsu is believed to have reached a 300 million sales volume and has a dominant share of 80% of the premium ultra-high temperature processed milk segment which also included Yili's Classic and Sanyuan's Ji Zhi.

By: admin


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