SHANGHAI- TBWA\Shanghai has appointed Scarlett Lok as Head of Digital at TEQUILA\Digital in Shanghai.Lok joins TBWA from R/GA where she headed the L’Oreal Paris, Johnson and Johnson and Avaya accounts.

 While working with Johnson & Johnson, Lok was responsible for all Corporate and Digital work, including the 2008 China Olympics web and digital activity.Lok previously worked for Y&R, OgilvyOne, and TBWA

in New York. Over her 18 years of experience, she has tackled marketing challenges from brand building and acquisition programs to CRM and loyalty programs, to partnership and co-marketing programs through multiple channels. Lok has worked on clients as diverse as IBM, Sony, Sprint Nextel, Miller, USPS and Citibank.Ian Thubron, Group President of TBWA\Greater China, commented, “Scarlett combines innate Chinese insight and awareness with state-of-the-art experience.”Scarlett Lok commented, “Living in this digital world of constant change, our disruption philosophy and integrated model is the perfect solution to help clients with their marketing challenges by reaching and staying-connected with consumers at all relevant touchpoints.”TEQUILA\Digital is the integrated Digital brand of TBWA. In Shanghai, the company works for McDonald’s, Wrigley, Pernod-Ricard, Standard Chartered Bank, Visa, Nivea, Shanghai Tang and UNICEF.  

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