Wyeth China calles media pitch for milk powder

SHANGHAI- Wyeth (惠氏) recently has called for a media pitch for its milk powder products.
 
It’s believed Equinox(实效营销) (a unit of ZenithOptimedia), the incumbent on the account, and MediaCom, another roster agency of Wyeth, has took part in. It’s still unclear which other agencies also been invited.

Equinox has handled the media biz for a long time, out of Shanghai.

Following 2008 milk scandal, China’s milk powder market has met a huge competition, which Multinational brands- Dumex,Mead Johnson, and Wyeth- has furtherly strengthen their dominion in high-end milk powder.